Publishers Weekly-
Jackson, chairman of the Danish-based foundation Gaia Trust and co-editor of Gaian Economics: Living Well Within Planetary Limits, provides a comprehensive and lucidly written history of neoliberal economics and its effects, tracing the inequalities inherent in neoliberal economic planning. Neoliberalism, as Jackson illustrates, isn't an inevitable historical development, but rather an ""artificial construct"" created by people with a self-serving strategy that neglects the rest of humanity. Jackson presents the fundamental flaws in modern economics, locates the turning point in regulation and economic behavior, and then shows how and why things have devolved to their current state through the actions of the IMF and WTO. He traces a new, emergent worldview, proposing a solution in the form of a Gaian economic system, in which smaller, decentralized, diverse communities with a degree of local democracy form the proposed utopia, in contrast to the branded neoliberal free market of corporate dreams. A return to a simpler, more satisfying, and sustainable lifestyle is both necessary and inevitable, Jackson argues. The book is a how-to, ""get serious about survival"" guide, laying out a ""global governance structure"" and providing us with several strategies to try to get there. Hopefully, Jackson's ideas won't fall on deaf ears.
Ross Jackson, an expert in international finance and operations research, has long been an innovative leader in both the business and NGO worlds. He is chairman of Gaia Trust, a Danish-based foundation that supports the Global Ecovillage Network and Gaia Education, as well as hundreds of sustainability projects in forty countries. He is also director and owner of Urtekram, Scandinavia's largest wholesale organic-food company, and former chairman of Gaiacorp, foreign-exchange consultants and hedge fund managers. Jackson is the coeditor of When No Means Yes: Danish Visions of a Different Europe and Gaian Economics: Living Well Within Planetary Limits and author of And We ARE Doing It: Building an Ecovillage Future, among other books. He lives in Denmark.
